The president of Norton Outdoor Advertising had invited me to create a billboard design. Since it was going to be seen as cars sped along the highways, I wanted something people could drive past fast and still see.
I decided on primary colors, starting with red and letting it become orange as it reached the yellow, which in turn became green as it reached the blue, becoming more and more complex as it went from left to right.
The original was a small 7 by 20 inch painting that Bill Dirkes the sign painter enlarged and transferred to metal panels, using 1" to 2" wide brushes to paint the huge surface. It took him several weeks to complete. The panels were then installed on an existing Norton structure and over time moved to different locations.
To the artist's knowledge, no drivers ran off the road while viewing the work.